Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers.

How can you improve your Instagram page for your practice?

Profile

• Use your practice name for SEO purposes
• Include your URL in the bio
• Describe your business in the bio
• Show your personality
• Use the practice logo for your main logo image
• Keep the bio updated

Hashtags

• Create and use a brand #hashtag
• Identify and use trending #hashtags
• Use #hashtags for events
• No more than 20 hashtags per post
• Be specific and relevant
• Help others find your content

Innovative

• Ask questions and create discussions
• Hold competitions
• Create regular themed posts
• Ask patients to tag and mention you
• Have employees follow and mention you

Video

• Post video sneak peeks
• Offer behind the scenes look
• Create tip videos
• Ask followers to take action

Integrate

• Add your Instagram link to other marketing material
• Add button/feed to the website
• Include buttons in email marketing